The habits of consumers on the web are not that different from that of those patronizing a physical store. Instead of picking up something that catches their attention or one which resembles the thing they are looking for, the web user clicks on it. If the page doesn't meet their expectation, instead of putting the object down, they hit the back button and continue their search.
This is something that businesses should avoid. Here are a few tips for creating a web design and content that would be effective so that you would not be part of those clickaway businesses online.
a. Websites that have good content are favored by web users rather than those that have great designs but have poor content. This is why these websites don't have a lot of hits.
b. Remember, web users get bored easily. They don't read through the contents. They just browse through them and look for specific points that can help them navigate.
c. These website users are human beings, which means that they are visual beings. They are looking for a quick satisfaction and if a website does not satisfy them, then the one who made the site didn't do the job correctly. When navigating through the site, users don't use a lot of thinking and other mental processing.
d. Web users don't look for the fastest way to find the needed information. They also don't check a web page in a linear fashion or following a sequence. They just choose the first rational option. As soon as they locate a link that seems likely to lead to what they are looking for, chances are, it will be clicked right away.
e. Web users go for intuition instead of read all the information on a webpage. The users really don't care. If they find something that works, they stick to it. They don't have to understand it.
f. What these users want is to have control in their hands and those web pages that have pop ups are always out. If they hit the back button, they want to be able to be directed back to the site that they previously were before and this should not be opened in another browser or another window perhaps. Back button should work.
g. Web users usually don't like to think deep. A web page should always be understandable without the need for explanation. The users shouldn't have to decide consciously, considering the favorable and unfavorable choices or alternatives. By lowering the cognitive burden, web users easily take hold of the idea behind the system. People won't use your site if they lose their way around it.
h. If you're going to offer the users a type of service or implement, keep the requirements to a minimum. Don't require them to fill out long forms for an account they may never use later. Let the users explore without coercing them to share private information.
Source:
http://articlefarm.com/internet/web-design/web-designing-tips-to-make-an-effective-one.html
This is something that businesses should avoid. Here are a few tips for creating a web design and content that would be effective so that you would not be part of those clickaway businesses online.
a. Websites that have good content are favored by web users rather than those that have great designs but have poor content. This is why these websites don't have a lot of hits.
b. Remember, web users get bored easily. They don't read through the contents. They just browse through them and look for specific points that can help them navigate.
c. These website users are human beings, which means that they are visual beings. They are looking for a quick satisfaction and if a website does not satisfy them, then the one who made the site didn't do the job correctly. When navigating through the site, users don't use a lot of thinking and other mental processing.
d. Web users don't look for the fastest way to find the needed information. They also don't check a web page in a linear fashion or following a sequence. They just choose the first rational option. As soon as they locate a link that seems likely to lead to what they are looking for, chances are, it will be clicked right away.
e. Web users go for intuition instead of read all the information on a webpage. The users really don't care. If they find something that works, they stick to it. They don't have to understand it.
f. What these users want is to have control in their hands and those web pages that have pop ups are always out. If they hit the back button, they want to be able to be directed back to the site that they previously were before and this should not be opened in another browser or another window perhaps. Back button should work.
g. Web users usually don't like to think deep. A web page should always be understandable without the need for explanation. The users shouldn't have to decide consciously, considering the favorable and unfavorable choices or alternatives. By lowering the cognitive burden, web users easily take hold of the idea behind the system. People won't use your site if they lose their way around it.
h. If you're going to offer the users a type of service or implement, keep the requirements to a minimum. Don't require them to fill out long forms for an account they may never use later. Let the users explore without coercing them to share private information.
Source:
http://articlefarm.com/internet/web-design/web-designing-tips-to-make-an-effective-one.html
