The Element of Making Decisions in The Design World

Chances are good that this isn’t the first website; however, you may find that the website is not functioning as well as it should be and is in need of a major redesign. There are many decisions that anyone, including a web development Toronto, are faced with when developing a website.

It is important to note that these decisions are just as prevalent for a low-level employee charged with monitoring a small business website as they are for the marketing director of an enterprise grade Toronto web development.

Essentially, there are a dozen crucial avenues of website design where the ability to think quickly and make the right decision set a leading web development Toronto apart from all of the rest. For the purpose of this article we will discuss four. Luckily, it doesn’t take years of experience working for a web marketing company to be able to make such decisions. With a little background knowledge and a firm understanding of the essential elements of website redesign anyone can successfully oversee a redesign project.

• Clearly Outline the Chief Purposes of the Website
Whether redesigning an existing site or starting from scratch it is essential to clearly understand the chief purpose. For example: a web development Toronto may be tempted to showcase their technical design expertise while a web marketing company may have the urge to highlight their SEO services.

Outside of this, some of the most common reasons for redesigning an existing website include:
Building or improving a brand.
Driving local sales by providing additional product information.
Advertisement sales.
Boosting revenue generation through the online sale of products or services.
Enhancing customer support.
Saving money.

• Make the Decision of Whether to Hire an Outside Firm or Tackle the Task On Your Own
Once the underlying reasons for the redesign have been discovered, it is next elemental to decide whether the endeavor will be handled in-house or by an exterior Toronto web development.

In most situations it is unlikely that a single person will maintain the skills and background necessary to tackle an entire redesign on their own.

Some of these necessary skills include:
• Expert knowledge of HTML.
• Graphic design experience.
• Navigation and design implementation.
• Knowledge of CGI and database programming.
• JavaScript and Flash experience.
• A background in marketing and business.

• Get Logical with Website Sectioning
Most business websites, like those used by a web marketing company, are far too complex to link into a single directory. It is wise to structure the website so that each page is organized into logical directories and further broken down into subdirectories.

• Create a Solid Site Navigation System
Once the website has been laid out it will become necessary to develop a solid site navigation system; this necessity is even greater for larger and more complex websites.

Some of the most basic yet useful navigation systems include:
• Left-Side menus.
• Tabs.
• Search.
• Bottom links.
• Site map.
With the exception of smaller sites containing only a handful of pages it may be beneficial to take advantage of more than one navigational system.