Web 2.0 Business Web Design Keeps The User In Mind

Web designers have historically been given free reign to create web sites, bold and complex using the latest technology and an artistic touch, but now that years of experimentation are over, the trend is towards simplicity in the design of web pages commercial. This article discusses the implications of Web 2.0 and how it applies to business sites competing for the attention of potential customers.

The term Web 2.0 is used to describe the evolution of the three aspects of modern web site creation: technology, visual design and use of content. The trend is toward user interaction and simplicity in the overall appearance. Few of us remember again before 2000, when the site was contaminated with bold patterns and navigation involved trying to close stubborn pop-ups from advertisers and porn sites corny. The websites were used by companies as nothing more than business cards, the company initially resisted the placement of a site but gradually (and reluctantly) turned around and started to put their logos and phone numbers online in the beginning there was no multi-page sites available, only a single page. The Internet, which was originally designed for academic collaboration around the world had entered the business world.

Next was the techno-hype era where designers and clients looked for new ways to highlight how the crowd and attract attention using the latest web tricks. There was a greater focus on the glitz and glamor of the applets, flash and video as opposed to content. Just as water finds its own level, it became evident that graphic designers and their spectacular creations are not translated into profits. Business web site has the potential to attract new customers and offering enough information to inspire contact the company, having visual distractions or misplaced information could cause the visitor leaves the site early before the message was received. web pages with heavy moving images had the problem of being very slow to load, causing many visitors to fret and leave the site once waited too long for the server to deliver.

Today, we are in a stage of evolution of the Web, where a good web experience is the result of mutual cooperation between the presentation (visual design), interaction (user response), and organization (structure site). This stage is known as the era of usability. Sites that were once considered "cool" sites are not as cold as I thought they were. Attention is now being put into use as determined by user studies.

eye-tracking studies show that people react better to the content standing on the bottom and is aligned in the center. Funds in off-white and gray with the words in black are effective for both the human eye and the search spider. There are still some owners of sites that use a black background and white letters that really can sting the eyes of someone trying to read.

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